Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)

Fashion Unfolding showcases the intersection of design, illustration, and DIY Fashion. With over 500 full color images depicting excellent examples of the fresh, edgy designs from some of the world s most exciting emerging talents. Fashion Unfolding is an indispensable source of inspiration for those who seek to invent the fashions of tomorrow and influence contemporary aesthe...(展开全部)

Fashion Unfolding showcases the intersection of design, illustration, and DIY Fashion. With over 500 full color images depicting excellent examples of the fresh, edgy designs from some of the world s most exciting emerging talents. Fashion Unfolding is an indispensable source of inspiration for those who seek to invent the fashions of tomorrow and influence contemporary aesthe...(展开全部)

* Studies the influence of branding within the fashion industry

This work is an operational critique of the art of war as practiced by U.S. and Canadian tank commanders in France in 1944, it also traces the evolution of North American armoured doctrine. Battle performance reviews, interrogation reports, diaries and technical evaluations are all drawn upon.

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way...(展开全部)

Private Markets, Fashion Trends, Prison Camps, Dissenters and Defectors. North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent dictatorship led by a single family, which relentlessly pursues the development of nuclear arms, which periodically incites risky military clashes with the larger, richer, liberal South, and whi...(展开全部)

This lively survey of 150 years of fashion covers everything from Haute Couture to the High Street, and developing fabric technology from silk to fleece. From Coco Chanel to Armani and Alexander McQueen, Breward explores fashion as a cultural phenomenon. Breward examines the glamorous world of Vogue and advertising, the relationship between fashion and film, and fashion as a bu...(展开全部)

This book showcases the fashion sketches of sixty contemporary fashion designers, selected for their extraordinary talent in the art of illustration. The drawings of world-famous designers such as Christian Lacroix, Sonia Rykiel and Yves Saint Laurent appear, as well as the work of up-and-coming visionaries including Roksanda Ilincic, Jens Laugesen and Tuleh. Their fashion draw...(展开全部)